The complete guide to collecting reviews, improving your reputation, and attracting more customers
of customers read reviews before hiring a contractor
average rating needed to rank in top 3 local results
more reviews with automated collection systems
Google reviews are one of the most important factors in local search ranking. When potential customers search for contractors in your area, Google shows businesses with the most reviews and highest ratings at the top of the results. Without reviews, you're invisible to customers searching for your services.
Studies show that 73% of customers read reviews before hiring a contractor. A single negative review can cost you thousands in lost business. Conversely, a strong collection of positive reviews can triple your customer inquiries.
NFC (Near Field Communication) cards are the fastest way to collect reviews. These cards allow customers to tap their phone and instantly leave a review. No searching, no typing your business name, no confusion.
Why NFC cards work:
SMS is the most reliable way to reach customers. Text messages have a 98% open rate compared to 20% for email. Sending a text with a direct link to your review page works incredibly well.
Why SMS works:
QR codes are a budget-friendly alternative to NFC cards. Print QR codes on your invoices, business cards, vehicle wraps, and job site signs. Customers scan the code and are taken directly to your review page.
The most personal approach is to ask customers face-to-face. As you're finishing a job, say: "We'd really appreciate a Google review. It helps us grow our business. Can you leave one for us?"
Send a professional email 1-2 days after completing work. Include a direct link to your Google review page. Email is less effective than SMS (20% open rate vs 98%), but it's still worth doing for customers who prefer email.
While more reviews are always better, here's what the research shows:
If you want to dramatically increase your review collection, use Tap4Review. Our NFC cards and SMS campaigns make it incredibly easy for customers to leave reviews.
Most contractors see 3-5x more reviews within the first month of using Tap4Review.
Start your free trial of Tap4Review today. Most contractors see 3-5x more reviews within the first month.